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According to Philip Kotler, marketing has now stopped working. Many new products are failing at a rate disastrous. Many advertising campaigns record nothing different in the customer's mind. Direct mail and e-mails rarely achieve a response rate of 1 100. Many products are revealed as interchangeable commodities instead of powerful brands. No wonder that CEOs are demanding more accountability on the part of marketing. They want their experts to make financial estimates of the return on investment, before and after each campaign. No responsibility for the profit, marketing budgets continue to be reduced when the first companies to cut costs. What are these deficiencies Kotler says in his book The Ten Deadly Sins Of Marketing? The company is not focused enough on the market and customer oriented. The company does not know their clients well. The Company does not control its competitors. The company mismanaged their relationship with stakeholders. The company was not good at finding new opportunities. The marketing planning process of the company is poor. They need to strengthen policies for products and services of the company. The branding efforts and company communications are weak. The company is not well organized to carry out the marketing. The company has used the technology to the fullest. I think, from these comments made by the number one strategic marketing, the reader will better understand what this new edition of my book indicated. Download Full PDF File Here