Credit Business

1. Starting point In the XXI century we are witnessing the birth of a new management model in the business world where all activities revolve around customer focus costumer . This type of organization thinks and acts differently , its results depend directly on how they are perceived by the market. Therefore, this new management model requires people who understand the complexity of the new trends and adopt habits to catch up . The globalization of the economy is having multiple and varied effects on society, the way we live , consumption habits , family , environment , professional expectations ... but mostly is impacting the board in managing models companies . We are in a phase in which it is necessary to overcome the traditional model of companies to achieve new one based on global and horizontal integration of all business activities and whose central axis is the strategic vision of marketing. The market is taking an important development not only for the role that the customer has purchased in recent times , but that the presence of the Internet and new technologies in the economic world have raised the need to create a new strategic vision to date is difficult to predict the final scope and consequences. The one fact we do know is that we are facing some facts in history comparable to the industrial revolution , the discovery of the wheel, etc. . Consumers have taken over the production , and that currently are the true architects of the interest of companies , which implies a radical change in marketing philosophy . Some authors have been telling us in recent years , we began a new stage where it puts an end to traditional marketing as we know it , and start a new career with the implementation of a new marketing . Reality tells us that the right way of performance means transforming companies and adopt the different variables and strategies to current market demands , since he was the one who really has earned the right to demand a new way of acting both the company and the public , which is aware of the importance of the consumer, worry to meet , understand and thus be able to give precise answers to the needs revealed. This requires understanding marketing as a more global business concept where all other departments are imbued with his philosophy and know-how , you have to forget for a moment that the real reason for the company is the satisfaction of customer , which leads to success. But to return to our starting point , we must be aware that the penetration of new technologies and full integration into the digital age in all areas of the business organization are giving to strategic marketing an important role as a common thread throughout the business information and main activity to tailor products, processes and sales to customer tastes and needs . Therefore we must strengthen the tools that help us capture talent and manage knowledge .