Credit Business

The beginning of the XXI century is marked by a highly competitive economic environment that will force companies to make a special effort to achieve the satisfaction of the needs of their customers. But get only possible if you know how to apply rigor and depth with different strategic tools of marketing available, which far from being the exclusive preserve of large companies to SMEs provide a dynamic and current, allowing them to permanent practical responses to market challenges. The book shows us a practical way the various protagonists of the new millennium, that will make the trade and economic relations are anticipated future than they have been. The brand, databases, changes in lifestyle, innovation, knowledge management, value added human teams and, of course, Internet are the ones that really require you to be adapting different strategies marketing company to market realities. Thus, in the XXI Century Marketing help us make decisions in the present taking into account how they may affect the company in the future. In short, we will talk about marketing, but mostly we will help save the reef more complicated: Know how to apply. Rafael González Muñiz is founder and CEO of rmg & partners, strategic marketing consultant on the market since 1987, and founder and president of International Marketing Forum www.foromarketing.com. He is also the author of two books on marketing, MBA expert lecturer and teacher.