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Search engine optimization.
In order to explain in detail what is search engine optimization, and describe its methods, let's understand first in the definition of the process.

 The word "optimization" (from the Latin. Optimus - the best) is familiar to many of us, regardless of activity. Best of all it can be explained as an improvement, leading to the most effective result. In any business, consider, for example, cost optimization, which is reflected in the reduction of costs, logistics for proper elaboration, carefully defined system of pay for staff in the form of salaries, bonuses, interest, etc.


The simplest example. For delivery of certain products to its customers from other cities provider sends a separate leased truck driver. The use of transport in this case can be unreasonably expensive because transportation is not always fully completed, only half loaded, and fuel consumption it is quite large.

By making some simple calculations, a business owner can understand that you can optimize your expenses by reference to the particular transport company that regularly transports a variety of goods in the necessary direction.

That is, its product can be successfully transported in a truck with a huge variety of other goods. The benefit is obvious - for the truck with the driver and gasoline pays not only the provider, but also a few other people who also have to carry the load in the same direction.

This is the optimization of costs. As you can see, at the expense of her employer was able to save money, so - his business has become more profitable, its revenues were up to expectations.

Website Optimization - a complex of measures to be your online resource to become more developed, and, most importantly, to meet the criteria of search engines.

Compliance with them - very important because without it no progress will not work at all. We transfer our example of the supplier in the internet space. So, after the owner of the business revenues were meet his expectations, he decided to develop the business, and orders for the development of this site for your company.

Exclusive architectural design, flash animation, a lot of the "chips" ... The site turns killing, but about its progress should not even dream of, because the criteria for the search engines it is not optimized.

With its creation, forgot to take into account that the web-based resources are being made ​​not only to the people but for robots. These are the realities of today's Internet .  

         A few simple rules to optimize sites:


1) The site must be visible to search engines.

This means that the resource is created on the flash technology, to promote very difficult and even impossible. The fact that the search engine sites such perceived as one single page, which, besides, is not always the text.

And certainly promoted the site should be more than one page, text on it should be accessible to search engines to read. Optimize your site for this test and you will see the number of its pages in the index will rise.  

2) "presenter" your site is not only for people, but robot.

 It is necessary to make a correct counting of the site, and to use parameters, specially created for the best "presentation" of the site of any search engine: - Title. This tag specifies the name of the web page, its title, which is displayed in the upper left corner of the browser.

This is a required element, so his choice to take the greatest care. - description . This meta tag is largely affects the snippet - the part that the user sees in the SERPs.

Try wisely and to seamlessly fit here that is capable of attracting users. - Keywords. Based on a literal translation of the meta tag, you can see that it must enter keywords.

Write them, but try to make this list was not long, because the search engines will read only the first few dozen characters. On the example of our website you can see how the written meta-tags.
3) At least once with the keywords in the text.

Surprisingly, many people forget about it, and, wishing to promote their resources on demand, for example, "pizza delivery", they write on their websites texts never mention the phrase in the text.

They can write as their delicious pizza, how much love they put into its preparation, as many Italian traditions are complied with in the process, may in detail the ingredients and even a recipe, but sending or forget to write, or give up, because it's, say does not fit into the overall culinary text.  

4) The correct file robots.txt.

It is a manual for search engines, which enjoins them what sections and pages of your site indexed, and what - no. This is to ensure that the index of a search engine does not enter information that is not intended for this purpose, that is confidential, as well as one that can prevent the advance (it can be classifieds, neukalnyh collections of texts in the form of poems, etc.).

5) Optimize content.

Texts and images on your site are unique? Well, if so. However, many resource owners are not shy to copy content from competitors or other public sources. The copied text, so even without the right key phrases - is an example of how not to do when creating and promoting the site.

Make your content so that it is literally like search engines. Do not overuse keywords, save your site from the "sheet" - a huge meaningless texts literally stuffed with key phrases, or you could bring your site by search engines filter.

 6) Use of social networks.

Of course, in the English-speaking segment of the network, these "chips" are far more common. But as soon as the Russian experts to promote the site noticed that the buttons associated with the social networks Facebook, FaceBook, YouTube, a new service from Google - Coogle Plus, as well as the type blogplatformami Livejournal, Blogspot, and megapopular mikroblogerskim service Twitter accelerate the indexing of websites (and even and are able to attract additional visitors to them), they began to apply across the board. Use them and you.

It is sufficient to establish a site already finished block "Share" with several buttons offered by Yandex:

1. Find out the cost of Top 10 for your keywords using our Free SEO Cost Calculator.

2. Build links slowly, not more than 5 links a day.

3. Build links for always different, unique anchor texts, and for different keywords. 25% of your anchors should include your URL, and 25% - brand name or domain name of your website.

4. Surround your links with some keyword-rich content, if possible. Build links with different PageRanks.

5. 80% of links should point to the homepage, and 20% - to inner pages of your website.

6.65% of links should come from websites hosted in the same country where you want to rank well, for example, from USA.

7. Get backlinks from pages with as low number of outbound links as possible.

8. Fill your website with unique content and optimize it well.

9. Be patient, SEO takes time.

10. Make sure your links are indexing.

Rookie YouTube, should examine the Small Business Guide YouTube, a useful microsite showing a step by step guide to start marketing on YouTube. Created by Simply Businnes, this one page covers everything from the creation of good content to avoid legal problems. With so many instructions to read through the help of YouTube slate, this site accelerates briefly summarize all FAQs on a page and then makes easy to find detailed answers. The page is designed as a flow chart that takes you through a series of questions "yes" or "no" that lead to the answers, which are presented in a slide show. It starts with the basics - "Do you know how to create a YouTube account?" And then moving in a more complicated terrain, as various monetization options and how to measure its success on YouTube analytics. Whenever your answer is "no", you will see a new page that is full of checklists, videos, and links to articles that fills you what you do not know yet. Full Guide Here.

According to Philip Kotler, marketing has now stopped working. Many new products are failing at a rate disastrous. Many advertising campaigns record nothing different in the customer's mind. Direct mail and e-mails rarely achieve a response rate of 1 100. Many products are revealed as interchangeable commodities instead of powerful brands. No wonder that CEOs are demanding more accountability on the part of marketing. They want their experts to make financial estimates of the return on investment, before and after each campaign. No responsibility for the profit, marketing budgets continue to be reduced when the first companies to cut costs. What are these deficiencies Kotler says in his book The Ten Deadly Sins Of Marketing? The company is not focused enough on the market and customer oriented. The company does not know their clients well. The Company does not control its competitors. The company mismanaged their relationship with stakeholders. The company was not good at finding new opportunities. The marketing planning process of the company is poor. They need to strengthen policies for products and services of the company. The branding efforts and company communications are weak. The company is not well organized to carry out the marketing. The company has used the technology to the fullest. I think, from these comments made by the number one strategic marketing, the reader will better understand what this new edition of my book indicated. Download Full PDF File Here

1. Starting point In the XXI century we are witnessing the birth of a new management model in the business world where all activities revolve around customer focus costumer . This type of organization thinks and acts differently , its results depend directly on how they are perceived by the market. Therefore, this new management model requires people who understand the complexity of the new trends and adopt habits to catch up . The globalization of the economy is having multiple and varied effects on society, the way we live , consumption habits , family , environment , professional expectations ... but mostly is impacting the board in managing models companies . We are in a phase in which it is necessary to overcome the traditional model of companies to achieve new one based on global and horizontal integration of all business activities and whose central axis is the strategic vision of marketing. The market is taking an important development not only for the role that the customer has purchased in recent times , but that the presence of the Internet and new technologies in the economic world have raised the need to create a new strategic vision to date is difficult to predict the final scope and consequences. The one fact we do know is that we are facing some facts in history comparable to the industrial revolution , the discovery of the wheel, etc. . Consumers have taken over the production , and that currently are the true architects of the interest of companies , which implies a radical change in marketing philosophy . Some authors have been telling us in recent years , we began a new stage where it puts an end to traditional marketing as we know it , and start a new career with the implementation of a new marketing . Reality tells us that the right way of performance means transforming companies and adopt the different variables and strategies to current market demands , since he was the one who really has earned the right to demand a new way of acting both the company and the public , which is aware of the importance of the consumer, worry to meet , understand and thus be able to give precise answers to the needs revealed. This requires understanding marketing as a more global business concept where all other departments are imbued with his philosophy and know-how , you have to forget for a moment that the real reason for the company is the satisfaction of customer , which leads to success. But to return to our starting point , we must be aware that the penetration of new technologies and full integration into the digital age in all areas of the business organization are giving to strategic marketing an important role as a common thread throughout the business information and main activity to tailor products, processes and sales to customer tastes and needs . Therefore we must strengthen the tools that help us capture talent and manage knowledge .

The beginning of the XXI century is marked by a highly competitive economic environment that will force companies to make a special effort to achieve the satisfaction of the needs of their customers. But get only possible if you know how to apply rigor and depth with different strategic tools of marketing available, which far from being the exclusive preserve of large companies to SMEs provide a dynamic and current, allowing them to permanent practical responses to market challenges. The book shows us a practical way the various protagonists of the new millennium, that will make the trade and economic relations are anticipated future than they have been. The brand, databases, changes in lifestyle, innovation, knowledge management, value added human teams and, of course, Internet are the ones that really require you to be adapting different strategies marketing company to market realities. Thus, in the XXI Century Marketing help us make decisions in the present taking into account how they may affect the company in the future. In short, we will talk about marketing, but mostly we will help save the reef more complicated: Know how to apply. Rafael González Muñiz is founder and CEO of rmg & partners, strategic marketing consultant on the market since 1987, and founder and president of International Marketing Forum www.foromarketing.com. He is also the author of two books on marketing, MBA expert lecturer and teacher.

Keys to a good online network management : 1.Define that networks use : coexist today many types of networks : The general and popular with a more social - Facebook ( we use this network for both leisure and professional ) , Twitter or Myspace (especially in Spain and among young audiences ) , and Professional LinkedIn , Xing or Viadeo . It is best to be present in several of them as our target market and our location or . Connecting well with our customers , with the potential suppliers and partners are segmented . 2.Membership in vertical networks : These networks are those for specific topics in our industry , location or interest . For example , MySpace focused on the music industry mainly on Livemocha language learners or private proprietary networks such as aSmallWorld , Find yours or create your own. There are very powerful tools at low cost. A good strategy should combine both network types : general and vertical . The latter are the most important trend after the explosion of virtual networking (on-line ) . 3.Use keywords : should create a list of keywords that are related to your person , your interests or your business . Calls keywords, very descriptive to define synthetic perfectly and your activity and interests. Thus, when someone enter into a search engine that field show up well positioned. I suggest and encourage you to make a written list , this will catalyze your business , goals or purposes. 4.Make time : Build a network of contacts means valuable time, especially at the beginning . You must look a method and a time certain to manage your contacts, establish guidelines and follow them. Devote a few hours each day or week to update the content and profile information , thereby improving your digital image . Take advantage of tools already today on the network all connected , from social networks to web pages or blogs, you can link together different profiles and our information on- line . This helps us to optimize our time management . 5.Keeping alive the contact : Although it seems obvious , bidirectional communication is very important. A simple " thank you" after receiving a message generated sympathy and offers to the recipient a degree of commitment on our part. Virtuality allows us to keep track of your contacts easily, locally, nationally and internationally , there are no distances. You have to create community, strengthening and enhancing relationships. 6.Reconnect : Think old contacts and reconéctalos . Friends from school, college, colleagues, hobbies or leisure activities (gym , music, ..) . You'll be surprised how many links that can be recovered by generating synergies and benefits not imagine giving us . Make a list and get them , you will surely be surprised on more than one occasion. 7.Connect with strangers : Locate the active players in your industry though they are strangers . Contact people who can be a catalyst for your business , idea or project . Connectors are known key profiles . 8.Create your own group or fan page : This allows you to share , with contacts that are related to content, services or products information and promotions. Contributes visual material (photographs and videos) and data related to your business by increasing your credibility and visibility. It provides current , quality content with relevant information from business and industry. 9.Choosing good pictures : Another seemingly trivial detail , but it builds confidence in the rest of the users is to place a suitable picture in our profile. It is advisable in professional networks hang a current picture and if it may be related to our business. Generalist networks lend themselves to more informal , but we must be aware that remain our letter. 10.Use common sense : Having a digital identity can be a good resource to promote yourself on the net , but you have to be smart and use common sense . Many people have lost jobs or customers by certain comments , details of a private or unacceptable photos . With the privacy you must be cautious.