Explaining Search engine optimization - SEO
In order to explain in detail what is search engine optimization, and describe its methods, let's understand first in the definition of the process.
The word "optimization" (from the Latin. Optimus - the best) is familiar to many of us, regardless of activity. Best of all it can be explained as an improvement, leading to the most effective result. In any business, consider, for example, cost optimization, which is reflected in the reduction of costs, logistics for proper elaboration, carefully defined system of pay for staff in the form of salaries, bonuses, interest, etc.
The simplest example. For delivery of certain products to its customers from other cities provider sends a separate leased truck driver. The use of transport in this case can be unreasonably expensive because transportation is not always fully completed, only half loaded, and fuel consumption it is quite large.
By making some simple calculations, a business owner can understand that you can optimize your expenses by reference to the particular transport company that regularly transports a variety of goods in the necessary direction.
That is, its product can be successfully transported in a truck with a huge variety of other goods. The benefit is obvious - for the truck with the driver and gasoline pays not only the provider, but also a few other people who also have to carry the load in the same direction.
This is the optimization of costs. As you can see, at the expense of her employer was able to save money, so - his business has become more profitable, its revenues were up to expectations.
Compliance with them - very important because without it no progress will not work at all. We transfer our example of the supplier in the internet space. So, after the owner of the business revenues were meet his expectations, he decided to develop the business, and orders for the development of this site for your company.
Exclusive architectural design, flash animation, a lot of the "chips" ... The site turns killing, but about its progress should not even dream of, because the criteria for the search engines it is not optimized.
With its creation, forgot to take into account that the web-based resources are being made not only to the people but for robots. These are the realities of today's Internet .
A few simple rules to optimize sites:
1) The site must be visible to search engines.
This means that the resource is created on the flash technology, to promote very difficult and even impossible. The fact that the search engine sites such perceived as one single page, which, besides, is not always the text.
And certainly promoted the site should be more than one page, text on it should be accessible to search engines to read. Optimize your site for this test and you will see the number of its pages in the index will rise.
2) "presenter" your site is not only for people, but robot.
It is necessary to make a correct counting of the site, and to use parameters, specially created for the best "presentation" of the site of any search engine: - Title. This tag specifies the name of the web page, its title, which is displayed in the upper left corner of the browser.
This is a required element, so his choice to take the greatest care. - description . This meta tag is largely affects the snippet - the part that the user sees in the SERPs.
Try wisely and to seamlessly fit here that is capable of attracting users. - Keywords. Based on a literal translation of the meta tag, you can see that it must enter keywords.
Write them, but try to make this list was not long, because the search engines will read only the first few dozen characters. On the example of our website you can see how the written meta-tags.
Surprisingly, many people forget about it, and, wishing to promote their resources on demand, for example, "pizza delivery", they write on their websites texts never mention the phrase in the text.
They can write as their delicious pizza, how much love they put into its preparation, as many Italian traditions are complied with in the process, may in detail the ingredients and even a recipe, but sending or forget to write, or give up, because it's, say does not fit into the overall culinary text.
4) The correct file robots.txt.
It is a manual for search engines, which enjoins them what sections and pages of your site indexed, and what - no. This is to ensure that the index of a search engine does not enter information that is not intended for this purpose, that is confidential, as well as one that can prevent the advance (it can be classifieds, neukalnyh collections of texts in the form of poems, etc.).
5) Optimize content.
Texts and images on your site are unique? Well, if so. However, many resource owners are not shy to copy content from competitors or other public sources. The copied text, so even without the right key phrases - is an example of how not to do when creating and promoting the site.
Make your content so that it is literally like search engines. Do not overuse keywords, save your site from the "sheet" - a huge meaningless texts literally stuffed with key phrases, or you could bring your site by search engines filter.
6) Use of social networks.
Of course, in the English-speaking segment of the network, these "chips" are far more common. But as soon as the Russian experts to promote the site noticed that the buttons associated with the social networks Facebook, FaceBook, YouTube, a new service from Google - Coogle Plus, as well as the type blogplatformami Livejournal, Blogspot, and megapopular mikroblogerskim service Twitter accelerate the indexing of websites (and even and are able to attract additional visitors to them), they began to apply across the board. Use them and you.
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