Credit Business

The beginning of the XXI century is marked by a highly competitive economic environment that will force companies to make a special effort to achieve the satisfaction of the needs of their customers. But get only possible if you know how to apply rigor and depth with different strategic tools of marketing available, which far from being the exclusive preserve of large companies to SMEs provide a dynamic and current, allowing them to permanent practical responses to market challenges. The book shows us a practical way the various protagonists of the new millennium, that will make the trade and economic relations are anticipated future than they have been. The brand, databases, changes in lifestyle, innovation, knowledge management, value added human teams and, of course, Internet are the ones that really require you to be adapting different strategies marketing company to market realities. Thus, in the XXI Century Marketing help us make decisions in the present taking into account how they may affect the company in the future. In short, we will talk about marketing, but mostly we will help save the reef more complicated: Know how to apply. Rafael González Muñiz is founder and CEO of rmg & partners, strategic marketing consultant on the market since 1987, and founder and president of International Marketing Forum www.foromarketing.com. He is also the author of two books on marketing, MBA expert lecturer and teacher.

Keys to a good online network management : 1.Define that networks use : coexist today many types of networks : The general and popular with a more social - Facebook ( we use this network for both leisure and professional ) , Twitter or Myspace (especially in Spain and among young audiences ) , and Professional LinkedIn , Xing or Viadeo . It is best to be present in several of them as our target market and our location or . Connecting well with our customers , with the potential suppliers and partners are segmented . 2.Membership in vertical networks : These networks are those for specific topics in our industry , location or interest . For example , MySpace focused on the music industry mainly on Livemocha language learners or private proprietary networks such as aSmallWorld , Find yours or create your own. There are very powerful tools at low cost. A good strategy should combine both network types : general and vertical . The latter are the most important trend after the explosion of virtual networking (on-line ) . 3.Use keywords : should create a list of keywords that are related to your person , your interests or your business . Calls keywords, very descriptive to define synthetic perfectly and your activity and interests. Thus, when someone enter into a search engine that field show up well positioned. I suggest and encourage you to make a written list , this will catalyze your business , goals or purposes. 4.Make time : Build a network of contacts means valuable time, especially at the beginning . You must look a method and a time certain to manage your contacts, establish guidelines and follow them. Devote a few hours each day or week to update the content and profile information , thereby improving your digital image . Take advantage of tools already today on the network all connected , from social networks to web pages or blogs, you can link together different profiles and our information on- line . This helps us to optimize our time management . 5.Keeping alive the contact : Although it seems obvious , bidirectional communication is very important. A simple " thank you" after receiving a message generated sympathy and offers to the recipient a degree of commitment on our part. Virtuality allows us to keep track of your contacts easily, locally, nationally and internationally , there are no distances. You have to create community, strengthening and enhancing relationships. 6.Reconnect : Think old contacts and reconéctalos . Friends from school, college, colleagues, hobbies or leisure activities (gym , music, ..) . You'll be surprised how many links that can be recovered by generating synergies and benefits not imagine giving us . Make a list and get them , you will surely be surprised on more than one occasion. 7.Connect with strangers : Locate the active players in your industry though they are strangers . Contact people who can be a catalyst for your business , idea or project . Connectors are known key profiles . 8.Create your own group or fan page : This allows you to share , with contacts that are related to content, services or products information and promotions. Contributes visual material (photographs and videos) and data related to your business by increasing your credibility and visibility. It provides current , quality content with relevant information from business and industry. 9.Choosing good pictures : Another seemingly trivial detail , but it builds confidence in the rest of the users is to place a suitable picture in our profile. It is advisable in professional networks hang a current picture and if it may be related to our business. Generalist networks lend themselves to more informal , but we must be aware that remain our letter. 10.Use common sense : Having a digital identity can be a good resource to promote yourself on the net , but you have to be smart and use common sense . Many people have lost jobs or customers by certain comments , details of a private or unacceptable photos . With the privacy you must be cautious.

Are you a businessman? Or maybe an executive who belongs to a multinational corporation ? Perhaps a freelance arises be entrepreneur and start their own business ? Want to promote yourself in your work situation ? Would you ... ? Many questions , right? In short , you want more benefits , bill more , create more and better synergies , increase business volume figure , be a person of success, ... Having a strategy is vital , a path , a way of doing things , every day and during the whole time. What matters is not where we come from , what really matters is where you 're going . Where do you want to go ? May I " catalyze" the process? This book will help you uncover the whole network virtual networking world , and more, the importance of digital identity , and all under the umbrella of networking. Do not you know what it is? All mention the word , however do not see anywhere .. WHAT ? HOW? WHEN? WHERE? You have the right book in your hands , through 18 chapters 12 theoretical and practical , to exit from the root , from the beginning , which gave birth to it. I will never again hear about the theory of Six Degrees of Separation equally, because we will crumble from start to finish what it's all about social networking , from professionals all the tools we have available to hand and that can be converted into a fabulous catalyst for our business and our goals. I was sales manager and marketing of high-tech company after six years after passing a personal situation that changed the pace and direction to my life , exactly as I said my beloved grandfather : " search for it , find it anddo it! ". So I hit the wheel and veered to begin an adventure that would lead me to know my true passion. Supporting the 12 technical chapters , there are 6 practical chapters , as cases where we will arrive to connect to world number one athlete in his sport , a star in the sky , in the world of music or to the president of the most powerful nation on Earth . Do you dare to go? If you work in the world of sales, then the art of networking is critical , fundamental, absolutely necessary , however it is much more complex, as it can help if you are in the areas of marketing, human resources , management, .. ie in all departments of the company. At the same time , if you have the motivation , interest, ... anyone who wants a new career path and even networking staff find a way to face life . This means work, discipline, method . The results will come and you will have the tools ready for any situation where you need to handle relational marketing and where you master all the techniques of relational intelligence . I invite you to know the men who shaped the history ( Frigyes Karinthy , Stanley Milgram, Steve Jobs, Malcolm Gladwell , ... ) which along with the era of new technologies have balanced the scales of opportunity for all regardless of whether you desire. So close are we all of all? Come in, find out , participates . The book is interleaved , ie have a practical chapter , and two technicians , read them as you like, either linearly, from beginning to end , or as you see fit . Best of all this new revolution is that it is for everyone. All who want to improve , want to progress , they want change , they want to share , want to overcome , want ... Are you one of them ?